What's a logical new venue for Bloomberg LP, and it's massive expertise in manipulating and analyzing financial data? Well, how about baseball? Kinda makes a weird sort of sense, if you think about it.

Couching baseball in the language of Wall Street is an easy leap. [Bloomberg president Daniel] Doctoroff, during an interview in Bloomberg’s Manhattan headquarters last week, said, “If you think of players as securities and teams as portfolios, then our infrastructure for managing information about securities and portfolios could be adapted to sports.”

Full details at the NY Times. This is interesting--is there enough of a market for Bloomberg to make money here? And, dear god, how do I get to play with it?

AuthorMark McClusky
CategoriesBaseball, Wired