CNET covers the launch of a co-branded Fox Sports/MSN site.

"It's a strategic play," said Ross Levinsohn, general manager of Fox Sports Interactive Media. "We should double traffic" after the co-branded site is launched, he added."

The site will launch on Thursday, knocking ESPN off the MSN service. Fox Sports hopes to gain ground in the race for eyeballs, but there's one problem--their site just isn't very good.

AuthorMark McClusky
CategoriesSports Business