CNET is reporting that Major League Baseball has signed deals with Microsoft and America Online to distribute content through them. The MSN deal will allow Microsoft to see subscriptions to MLB content, while the AOL deal seems to be one where AOL will give their broadband account holders access to audio streams. I wrote about MLB's aggressive stand on gamecasts for Wired News back in November. These most recent deals are more indication that MLB is maybe the most effective of the four major sports when it comes to presenting their content online. Any deal where a league is getting decent money from a place like MSFT is doing something right.

AuthorMark McClusky