It's no secret that Major League Baseball has a marketing problem. Last year, a group of reporters was talking to A's manager Ken Macha, who was discussing the exciting games that the A's had been in recently. "What are you doing now, Mach? Marketing the game?" asked one of the writer.
"Somebody has to," I said under my breath, which managed to crack up the assembled scribes, as well as Macha.
Anyway, a good story on ESPN by a marketing executive on how MLB could do a better job selling the sport. I'm on board with everything here, especially the notion that Bud Selig has got to go. He does come across, as the story says, as a "scold," and that's no good for the game's image.